Some time back in June, we were approached by the Sample Store to design a range of limited edition postcards for the company's Giftopia Movement campaign. Concerned about the daily addiction to technology and the weakening emphasis on real-life relationship building amongst loved ones, the company wanted to release attractive and fun postcards to encourage communication, the postal-way. And, that's where we came in!
honey&gazelle Design Studio designed 18 postcards that were split into sets of threes. We also created an overarching hidden message that would be revealed upon the collection of all the postcards. There is a total of eight sets of postcards to be collected - six sets designed by us and an additional two sets of postcards created by the Sample Store. Simply arrange the postcards in a gorgeous rainbow gradient and with a little bit of brains and hard work, the message will be revealed!
We were so thrilled with the designs of the postcards and have been waiting with bated breaths to get the go-ahead from the company to make the announcement. All six sets have finally been manufactured and released by the Sample Store! To our delight, Sample Store produced postcards with pre-paid local (Singapore) postage. How fancy, huh? All you really need to do is write and post! There is absolutely no need to find a stamp to lick and paste. Haha, gotta hate the taste of glue, right?
We rarely share about the corporate and studio projects that we work on. So, we thought it would be nice to reveal one project and see if you enjoy reading about our studio work on our blog! Keep reading to find out more about the different concepts of the postcard sets, and if you are bored, don't worry, regular blogging will resume after this post :)
(Above) The Love Set
This should look pretty familiar, right? Yes, based on our bestselling Say It With Words Greeting Cards, the Love series is a throwback to the good old days of expressing your love with words because everyone loves receiving snail mail straight from the heart! The Love series features our signature artful concoctions of smooth washes of watercolours and delicate illustrations mixed with dainty script to exude the scent of dreamy-eyed tenderness and romance.
(Top L) The Reconnecting Set
How often have you reminisced about the good times with someone whom you have lost touch with? It is, sadly, a pretty common occurrence as people grow up, embark on different paths in life, and do their best to survive in a competitive hectic world. The Reconnecting series is a lighthearted and simple way to spark new conversations with your old friends. If you have been meaning to rekindle old ties and reconnect with the people you miss, this postcard series is perfect for it!
(Top R) The Happy Set
Yay, also based on our bestselling Say It With Words Greeting Cards, the Happy series is all about the vibrant strips of watercolours with fun and uplifting hand-written quotes. Share sheer positivity and cheer with these postcards because any surprise snail mail with encouraging words will definitely brighten up someone’s day!
(Bottom) The I Spy Set
Yep, we produced a special edition of our favourite I Spy puzzle postcards for the Sample Store. This set of I Spy postcards feature letter-writing related illustrations in fresh and cheerful colours. Search for that one unique illustration within the artwork; there is just one that stands alone from the rest!
(Top L) The I Jio You Set
‘I Jio You’ is a popular Singlish phrase used by many when asking their friends out for a gathering. As creators of paper with personality, our take on the classic lingo is one of restrained boldness and tongue-in-cheek simplicity. With this series of I Jio You postcards, your friends will now have no reason to say “eh, you bo jio!” once they receive a handwritten invitation from you. How’s that for some understated classiness with Singlish?
(Top R) The Motivation Set
Last but not least, the Motivational postcard series is an adaptation of our motivational art prints. The postcard series features gorgeous and bold watercolour backgrounds with hand-brushed original quotes that aim to lift you out of the dark abyss. Pass this on to a friend who needs some comfort and encouragement as a way to show that you care.
These postcards are only available for purchase at the Sample Store website, so if you are interested, just head on over to their website for more details!
Did any of the postcard sets catch your eye? Tell us which set is your favourite and if we should continue to post highlights from our studio work!
With Love, Min+Jia.
We have always been passionate about social responsibility and decided right from the start that honey&gazelle Design Studio will strive to do its part to give back to society in whatever way possible. Therefore, we are super excited to announce an initiative between honey&gazelle Design Studio and VSA Singapore called The Christmas Cheer Campaign!
Let's get into some Q&A fun!
What is VSA Singapore?
First and foremost, if you have not heard of VSA before, here is a quick introduction to the non-profit organisation. Very Special Arts (VSA) was founded in 1974 in Washington DC, USA to provide art and education opportunities for people with disabilities and increase access to the arts for all. VSA Singapore Limited was launched on 27 September 1993 by Professor Tommy Koh, Singapore's Ambassador-at-Large.
VSA envisions a world where people with disabilities are empowered through the arts, and can contribute to and integrate with the community. As such, the organisation aims to create and provide access and opportunities for people with disabilities through the arts. VSA Singapore works with children, youth, and adults with sensorial, physical, intellectual, learning and social disabilities from special education schools, day activity centres, and homes.
The artwork in our blog header image is a combined effort by a few of the beneficiaries of VSA Singapore. Like VSA, we also believe that art can touch the lives of many in various ways, thus we are so happy to be embarking on this special project with them. In fact, we would like to invite you to be a part of The Christmas Cheer Campaign as well!
What is The Christmas Cheer Campaign?
From now till the end of November, our studio will be compiling hand-written notes on the Happy cards from the Say It With Words Greeting Cards collection for the beneficiaries of VSA Singapore. We will bring the cards with us whenever we have a pop-up event to raise awareness of VSA Singapore and gather well-wishes from the public.
How can I be involved in The Christmas Cheer Campaign?
All you need to do is look for us at our events and we will pass you a Happy card for you to write your warm wishes. In exchange of your message on the Happy card, we will give you a Thank You card from VSA Singapore that features the artwork above.
What happens to my card after I have given it back to you?
At the end of November, we will give the collated hand-written cards to VSA Singapore who will then disseminate them randomly to their beneficiaries, just in time for Christmas! The cards will be mailed out by VSA Singapore directly to their beneficiaries' letterboxes as a pleasant and encouraging surprise from anonymous strangers.
Do I need to pay to write on the Happy card?
honey&gazelle Design Studio is sponsoring both the Happy cards and the Thank You cards, thus you would not need to pay a single cent. All that is required is your heartfelt words!
This is a very simple campaign to share some love and happiness with the beneficiaries who are very often deemed as 'less-fortunate' and judged unkindly by society, just because they have special needs. Together with VSA Singapore, we hope that the heartfelt notes will encourage and motivate the beneficiaries, as well as warm and cheer their hearts during the most wonderful time of the year. Let's make their Christmas just that bit more lovely this year, shall we? (:
For more information on our whereabouts (i.e. pop-up events), check out the Calendar of Events page. If you would like to participate in The Christmas Cheer Campaign but would not be able to join us at our events, please drop us an email and we will arrange something with you!
If you wish to find out more about VSA Singapore, check out their website here. To donate or volunteer with them, please email them at email@example.com.
Tell us - will you be sharing some love and happiness with the beneficiaries of VSA Singapore this year?
With Love, Min+Jia.
The humans behind honey&gazelle Design Studio. When we are not frantically working, we share our mishmash of thoughts on design, life, and love here. Grab a cuppa and stay for a bit!